GoodWork is a customer intelligence partner for growth-stage B2B companies. We connect to Salesforce or HubSpot, model your entire customer base, and score every contact so your team knows who to prioritize and why.
GoodWork analyzes your full customer base to define the segments that drive net revenue retention. Every contact is scored for fit against your best customers. Expansion, cross-sell, and churn risk signals are surfaced directly in your CRM. Net-new prospects matching your highest-value segments are sourced automatically. Contacts and accounts are monitored continuously for buyer movement and growth signals.
Revenue and marketing leaders at growth-stage B2B companies. Typically companies with hundreds or thousands of customers, real growth targets, lean teams, and CRMs that have accumulated more complexity than clarity.
Step 1: Model (30 days). GoodWork analyzes your customer base to define segments that drive value. Step 2: Prioritize (continuous). Every contact is scored for fit and tagged for action. Step 3: Monitor (signal-driven). Continuous monitoring surfaces expansion-ready accounts, emerging risk, and buyer movement.
Not a data tool like Clay, Apollo, or ZoomInfo. GoodWork uses enrichment data as inputs and applies AI that understands your specific customer base. Not a consulting firm. Delivers segmentation in weeks then operationalizes it continuously in your CRM. All data sourcing is included with no separate subscriptions to third-party data providers.
Founded in 2021. Founder and CEO: Tom Zampini. Location: One Liberty Plaza, Floor 3, New York, NY. Website: https://www.goodwork.com. LinkedIn: https://www.linkedin.com/company/goodwork-ai
Homepage: https://www.goodwork.com. Blog: https://www.goodwork.com/blog.
GoodWork is a customer intelligence partner for growth-stage B2B companies. We connect to Salesforce or HubSpot, model your entire customer base, and score every contact so your team knows who to prioritize and why.
GoodWork analyzes your full customer base to define the segments that drive net revenue retention. Every contact is scored for fit against your best customers. Expansion, cross-sell, and churn risk signals are surfaced directly in your CRM. Net-new prospects matching your highest-value segments are sourced automatically. Contacts and accounts are monitored continuously for buyer movement and growth signals.