Expansion Intelligence
for Vertical SaaS

GoodWork is an AI-powered expansion intelligence platform for vertical SaaS. We connect to Salesforce or HubSpot, model your entire customer base, and score every contact so your team knows who to prioritize and why. Most companies have years of customer data and almost no reliable way to answer the question "who should we focus on right now?" The data exists. What is missing is the layer that turns it into something your team can act on. That is where GoodWork comes in.

Revenue and marketing leaders at vertical SaaS companies. The common thread is companies with large customer bases, real growth targets, lean teams, and a CRM that has accumulated more complexity than clarity over time. If you sell industry-specific software or services to hundreds or thousands of customers and you need a systematic way to understand which customers drive value and where to expand, GoodWork was built for you.

Because the math has changed. Median SaaS growth rates have dropped to their lowest point in five years. Net revenue retention across private SaaS has compressed to barely above 100 percent. Customer acquisition costs are up double digits. And investors, especially PE sponsors, are demanding efficient growth, not just growth. In that environment, the fastest path to revenue is not filling the top of the funnel. It is understanding the customers you already have, expanding the ones who drive the most value, and acquiring more that look like them. That is the shift GoodWork was built for.

That is the core use case. GoodWork identifies which customer segments have the highest expansion potential, surfaces contacts within those accounts who match multi-product buyer profiles, and flags at-risk accounts before they churn. Customers consistently find that a small percentage of their base drives a disproportionate share of lifetime value. Once you can see that clearly, you can allocate resources accordingly. The teams using GoodWork are shifting from broad, undifferentiated outreach to targeted plays against specific segments with specific revenue outcomes attached.

That is the normal starting point. CRM data degrades naturally. People change jobs, companies get acquired, contact information goes stale. If your organization has been through acquisitions or used multiple systems over the years, the problem compounds quickly. GoodWork builds a custom mapping to your existing data so we work with what you have rather than adding more fields on top of the mess. We augment gaps with third-party sources, deduplicate records, and organize everything as it flows through the system. Your CRM actually improves over time.

Those are data tools. They provide contact information, firmographics, and behavioral signals. That is genuinely useful, but it solves a different problem. Enrichment tells you who someone is. It does not tell you why they matter or what to do about it. GoodWork uses your CRM data, plus Clay, Apollo, and dozens of other sources as inputs. Then we apply AI that understands your specific customer base to segment contacts, score them for fit, and surface patterns that predict outcomes like expansion, churn, or cross-sell. The distinction is between having more data and having more clarity. Those are not the same thing, and the gap between them is where most teams get stuck.

A consulting firm will spend three to six months studying your business and deliver a strategy deck. The analysis is often quite good. The problem is what happens next. Translating a static deliverable into daily execution is genuinely difficult, and most organizations do not do it well. GoodWork delivers a segmentation analysis in under 30 days and then operationalizes it directly in your CRM. Contacts are scored, segments are defined, and the intelligence updates continuously as your data changes. You get the strategic depth of a consulting engagement combined with the operational follow-through that makes it stick.

The pattern is consistent. Customers discover that a segment representing 16 percent of their base drives 35 percent of lifetime revenue. Or that a specific product combination accounts for 60 percent of total value despite being only 27 percent of customers. Those are the kinds of findings that change how teams allocate resources. From there, teams use GoodWork to identify upsell and expansion opportunities they did not previously have visibility into, equip sales with real intelligence on every lead, and align their revenue team around a shared understanding of who matters and why.

Onboarding covers customer modeling, segmentation analysis, and setup. After that, ongoing pricing is a platform fee plus credits consumed as contacts are processed. No separate data subscriptions required. GoodWork handles all data sourcing. We scope based on your CRM size and goals. Upfront commitments are intentionally low so we can prove value before you expand.

Data is processed under zero-retention agreements and is never stored or used for model training by AI providers. GoodWork connects to your CRM securely with scoped access, and you have full visibility into how the system segments and scores. SOC 2 certification is currently in process.