On Segmentation

"GoodWork has changed how we identify and prioritize growth at PatientNow. We now have a clear, signal-driven view of which segments create the most value, what indicates real buyer expansion opportunities, and where we should focus our growth strategy and product roadmap. Instead of relying on assumptions, our teams can execute with precision and align around a shared understanding of our customer. GoodWork has become central to how we allocate resources, focus our strategy, and drive growth."

"GoodWork has transformed how we understand our member ecosystem. We now have clarity on exactly where to focus our efforts and can identify underserved member segments that represent real growth opportunities. This insight helps us provide the best possible experience—not just for our members, but for our internal teams who now have the data they need to make confident decisions. The visibility into member patterns has been game-changing for strategic prioritization.

“GoodWork gave our team a clearer, faster way to activate demand. Marketing and sales now share one view of which accounts matter most — and the context behind every lead. We can see when former buyers show up at new companies, enrich inbound and event lists automatically, and tailor outreach with precision. It’s improved our focus, our handoffs, and the overall speed of how we grow.”