On Segmentation

"GoodWork has transformed how we understand our member ecosystem. We now have clarity on exactly where to focus our efforts and can identify underserved member segments that represent real growth opportunities. This insight helps us provide the best possible experience—not just for our members, but for our internal teams who now have the data they need to make confident decisions. The visibility into member patterns has been game-changing for strategic prioritization.

“GoodWork gave our team a clearer, faster way to activate demand. Marketing and sales now share one view of which accounts matter most — and the context behind every lead. We can see when former buyers show up at new companies, enrich inbound and event lists automatically, and tailor outreach with precision. It’s improved our focus, our handoffs, and the overall speed of how we grow.”