Know Who Matters. Move Faster.

GoodWork is an AI-powered segmentation platform. We connect to Salesforce or HubSpot, model your customer base, and score every contact so your team knows who to prioritize and why.

Most companies have years of customer data and almost no reliable way to answer the question "who should we focus on right now?" The data exists. What is missing is the layer that turns it into something your team can actually use. That is what GoodWork creates.

Marketing and revenue leaders at B2B SaaS companies and professional membership organizations. The common thread is companies with large contact databases, real growth targets, lean teams, and a CRM that has accumulated more complexity than clarity over time.

If you need a systematic way to focus your team on the right accounts and contacts, and you do not have the bandwidth to build that system yourself, GoodWork was built for you.


Those are data tools. They provide contact information, firmographics, and behavioral signals. That is genuinely useful, but it solves a different problem. Enrichment tells you who someone is. It does not tell you why they matter or what to do about it.


GoodWork uses Clay, Apollo, and dozens of other sources as inputs. Then we apply AI that understands your specific customer base to segment contacts, score them for fit, and surface patterns that predict outcomes like expansion, churn, or cross-sell. The distinction is between having more data and having more clarity. Those are not the same thing, and the gap between them is where most teams get stuck.

A consulting firm will spend three to six months studying your business and deliver a strategy deck. The analysis is often quite good. The problem is what happens next. Translating a static deliverable into daily execution is genuinely difficult, and most organizations do not do it well.

GoodWork delivers a segmentation analysis in under 30 days and then operationalizes it directly in your CRM. Contacts are scored, segments are defined, and the intelligence updates continuously as your data changes. You get the strategic depth of a consulting engagement combined with the operational follow-through that makes it stick.

That is the normal starting point. CRM data degrades naturally. People change jobs, companies get acquired, contact information goes stale. If your organization has gone through acquisitions or used multiple systems over the years, the problem compounds quickly.

GoodWork builds a custom mapping to your existing data so we work with what you have intelligently rather than adding more fields on top of the existing mess. We augment gaps with third-party sources, deduplicate records, and organize everything as it flows through the system. The result is that your CRM actually improves over time.

We run a 3-week process that requires roughly 10 hours of your team's time. GoodWork handles everything else. Within the first 30-days, your segmentation deck is delivered and every customer contact in your CRM is scored and segmented. From there, the system runs continuously.

Two things up front.

First, a segmentation deck that defines your buyer segments, quantifies where revenue comes from, identifies which segments outperform or underperform, and provides clear recommendations on where to invest, maintain, or fix. This is designed to be shared with your CEO and board.

Second, your full customer contact base comes back processed. Every contact is scored for fit, assigned to a segment, and tagged with relevant signals like upsell potential. All of that is delivered back into your CRM as live data your team can act on immediately.

After onboarding, the system runs continuously. New leads that enter your CRM are enriched, segmented, and scored automatically. You also get a dedicated Customer Success Strategist, quarterly strategy reviews, and a direct Slack channel with our team from day one.

The specifics vary, but the pattern is consistent. Customers use GoodWork to identify upsell and expansion opportunities they did not previously have visibility into, equip sales with real intelligence on every lead, and align their revenue team around a shared understanding of who matters and why.


The broader shift is strategic. Teams move from running campaigns against broad, undifferentiated lists to targeting specific segments with messaging that reflects what those segments actually care about. That changes not just marketing performance, but how leadership thinks about resource allocation and growth planning.

Onboarding covers customer modeling, segmentation analysis, and setup. After that, ongoing pricing is a platform fee plus credits consumed as contacts are processed. No separate data subscriptions required. GoodWork handles all data sourcing.

We scope the specifics based on your CRM size and goals. Upfront commitments are intentionally low so we can prove value before you expand.

GoodWork connects directly to your Salesforce with scoped access, so you control exactly what data flows through (and we only write to designated fields in our managed package).

Data used in inference is processed under a zero-retention agreement with OpenAI and is never stored or used for model training. SOC 2 certification is currently in process.