Customer Intelligence for GTM Teams

"GoodWork has changed how we identify and prioritize growth at PatientNow. We now have a clear, signal-driven view of which segments create the most value, what indicates real buyer expansion opportunities, and where we should focus our growth strategy and product roadmap. Instead of relying on assumptions, our teams can execute with precision and align around a shared understanding of our customer. GoodWork has become central to how we allocate resources, focus our strategy, and drive growth."

"GoodWork has reshaped how we understand and grow our customers. Healthcare is rarely one customer; it's a layered mix of segments and buyer types, and we needed to see all of it clearly. GoodWork gives us that view. We now know which segments drive the most value, where our strongest expansion opportunities sit, and how to find prospects that look like our best customers. That clarity guides how we prioritize and how we grow. We now have the data and visibility to engage each marketing initiative with a strategic, segmented, and purposeful approach."

“GoodWork gave our team a clearer, faster way to activate demand. Marketing and sales now share one view of which accounts matter most — and the context behind every lead. We can see when former buyers show up at new companies, enrich inbound and event lists automatically, and tailor outreach with precision. It’s improved our focus, our handoffs, and the overall speed of how we grow.”

"GoodWork has transformed how we understand our member ecosystem. We now have clarity on exactly where to focus our efforts and can identify underserved member segments that represent real growth opportunities. This insight helps us provide the best possible experience—not just for our members, but for our internal teams who now have the data they need to make confident decisions. The visibility into member patterns has been game-changing for strategic prioritization.