Know Your Customer
GoodWork analyzes your segments and funnel to surface revenue-driving opportunities—so you can move from insight to execution, fast.
AI-POWERED SEGMENTATION
Know Who Matters. Move Faster.
GoodWork combines AI and expert support to help you turn strategy into ROI – with always-on segmentation that’s natively integrated with your CRM.
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Used by marketing teams backed by:
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BUILT FOR EXECUTION
Always-on segmentation you can act on.
Segment & Score Your CRM
GoodWork enriches your CRM with external data and applies AI-powered workflows to automatically segment, score, and prioritize what matters.
Integrates with:
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Web Scraping
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Consumer Insights
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And dozens more...
No third-party data subscriptions required.
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Build Messaging that Works
GoodWork helps you craft targeted messaging for each segment—so you can engage buyers with precision and impact.
Test with AI-Focus Groups
GoodWork uses AI to simulate focus groups, helping you test messaging, offers, and positioning before you launch.
COMPARISON
Always-on segmentation you can act on.
Get McKinsey-level insight—without the expense or the headache of doing it yourself.
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PRICING MODEL
Turn Strategy into ROI
Start with strategy. Scale with AI. GoodWork combines human expertise with AI automation to drive smart, efficient growth.
ONE-TIME
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Strategic Segmentation Analysis
GoodWork builds a data model about your go-to-market strategy to develop your segments and a deep understanding of your business
INCLUDES:
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Analysis of Existing Customers & Funnel
Firmographic Segmentation
Ideal Customer & Buyer Definitions
Customer Value Tiers (based on pipeline/revenue)
Company & Buyer Scoring Models
ONGOING
Always-On Segmentation
GoodWork connects to your CRM to turn segmentation into action, always-on, insight-driven, and execution-focused.
INCLUDES:
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35+ AI Powered fields direct to your CRM
Continuous Enrichment, Segmentation and Scoring
Lead Quality & Segmentation Dashboards
Generate Tailored Campaigns & Messaging
Test with AI-Powered Focus Groups
Dual CRM sync with HubSpot & Salesforce
Expert-led monthly or quarterly strategy sessions
Complete CRM Segmentation for up to 500,000 contacts.
$24,995
setup cost
Starting at
$1,995
/ month
Expert-led and AI-powered, for the perfect balance of insight and efficiency.
No third-party data subscriptions required.
Get Early Access, Stay in the Know
Join the waitlist!
Fill out the form below to join our waitlist. You’ll also have the option to apply to become a design partner.
“GoodWork unlocks the strategic potential buried in Salesforce. For the first time, we’re seeing our GTM priorities reflected in how we segment, score, and act.”
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"GoodWork turned messy data into clear scoring and segmentation we could act on."
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“GoodWork is a trusted partner that helped us quickly advance our marketing goals."
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“GoodWork gave us all we needed to quickly take our marketing to the next level."
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"GoodWork has found the perfect balance of strategy and creative output."
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Frequently Asked Questions
01
What is GoodWork?
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GoodWork is your AI growth partner that turns CRM chaos into revenue clarity. We start by segmenting your existing customers, then continuously enrich and score new leads—transforming signals like lead activity, ICP fit, and funnel changes into campaign-ready strategies, messaging, and content. It's like having a strategist embedded in every account.
02
Who is GoodWork for?
CMOs and marketing teams at high-growth companies doing more with less. If you need results fast, lack clear visibility into customer segments, and want AI strategy you can trust—GoodWork gives you the clarity and execution power to drive growth.
03
What if my CRM data is messy?
Perfect—that's why we exist. We work with incomplete data, enrich gaps, and create structure from chaos. Most high-growth companies have inconsistent data and unclear segmentation—we turn that into actionable customer insights.
04
How is this different from Clay or ZoomInfo?
Clay and ZoomInfo stop at enrichment. We provide the same data enrichment, then go much further—automatically segmenting and scoring your data, continuously analyzing customer patterns, and doing it with a deep understanding and in the context of your business.
05
Can GoodWork process my entire CRM?
Yes. We segment your existing customers during onboarding, then you can enrich any contacts—500 or 500,000. New leads are automatically processed; existing contacts enrolled on-demand as strategy evolves.
06
How much team time does this require?
Almost none. 3-4 hours upfront for interviews and feedback as we build your segmentation, then GoodWork runs autonomously. Your team focuses on execution, not data management.
07
How quickly will I see results?
Within 2 weeks of launch, you'll have clear lead scoring, defined segments, and your existing customers analyzed—revealing revenue opportunities that were invisible in your CRM. Campaign performance improves meaningfully as messaging becomes more targeted.
08
How does this help us compete against bigger budgets?
Smart segmentation beats big budgets. By understanding your customer patterns and applying that to new leads, you'll engage the right buyers with precision while competitors waste money on spray-and-pray.
09
What's included upfront?
Strategic segmentation analysis of your existing customers and funnel, firmographic segmentation, ideal customer and buyer definitions, customer value tiers based on pipeline/revenue, and company & buyer scoring models. This becomes the foundation for your always-on system.
10
How do I get started?
Join our waitlist for early access and priority onboarding. You'll get expert support from day one and unlock smarter growth—starting with the customers you already have.
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