Built for the
doers. A new
way of working.

A creative marketplace to match startups with agency talent and teams. Powered by AI.

Creative x Tech

We started GoodWork because there's no easy way for founders to get premium creative work done quickly and cost effectively today. And take it from us as founders – we’ve built multiple companies, launched dozens of products, and have shaped the creative direction of 23 of the Fortune 100, and yet even then, getting creative work done was unnecessarily complicated and expensive.

That's why we created GoodWork, a creative marketplace for startups to directly access premium creative talent and teams. Because when you bring together small creative teams pulled from the best agencies and introduce platform efficiencies to streamline just about everything, you get work that's better, faster, and more affordable – and, creatives thrive. It's a win-win for startups and creatives.

About our team

Tom is a 2x tech founder and product exec. Will is an award-winning creative director and creative exec. David is a software architect and engineering exec.

Together, we believe there’s a better way to get creative work done that’s freelance, in small teams, and fully automated by AI so creatives and companies can focus on what matters most, doing good work. 

And our timing couldn’t be better – remote gig work is on the rise, creative agencies are falling out of favor, growth companies are doing more with less, generative AI is here to stay, and no one likes sorting through dozens of freelancer profiles on talent platforms. 

There’s a better way

Meet otto, our AI-Producer. Behind the scenes, otto gives our creative teams super powers by taking on all of the administrative work that neither they, nor the companies we work with, really want to do. Before GoodWork, this accounted for more than 40% of the cost of creative at creative agencies, everything from project scoping, talent management, account management, project management, and payments – now back in our customer’s pockets.

otto (yes, lowercase... despite the grammatical issues this causes...) is our AI assistant that automates admin work for creatives and companies alike.

Our approach is a well calibrated blend of high-touch human experiences with our customers, direct access to premier creative talent from our highly curated  community, and automation through otto that brings agile working and transparency to the creative process.

In the end, startups get an easy, cost effective, and measured way to get creative work done and creatives get to work directly with early-stage companies, on teams, and with all the flexibility of working for themselves, without the headache.

Take action!

Looking to hear more of our thoughts on this? Check out our bi-monthly newsletter, 'The GoodLetter' here on LinkedIn.

Also, if you’re an early-stage startup looking for creative design and content, start here. If you’re a creative with at least 10 years experience, apply here.

Let's build something great together!

  • Team GoodWork

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Make more.

70% of growth strategies underperform because of poor content. Let's change that.