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AI-Powered Segmentation

Know Who Matters. Move Faster.

Ideal Customer Profiles (ICPs) drive smarter growth. GoodWork makes your ICP live and actionable – so you can focus on the right contacts and stop flying blind.
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Trusted by marketing teams backed by:
BUILT FOR EXECUTION

Segmentation You Can Act On

GoodWork shows you what's working, where to focus — and how to engage.

01

Data Sourcing

GoodWork builds a foundational data model for segmentation and buyer intelligence that leverages your CRM data and third-party sources you use today.  
Data from:
02

AI Enrichment

GoodWork's agents contextually enrich, segment and score contacts to create deep contact profiles and behavioral insights that drive targeting and prioritization.
Native in your CRM:
03

Execution

GoodWork syncs contacts, lists, and LLM-ready engagement briefs directly into your Salesforce or HubSpot campaigns for precise execution across your existing stack.
Where you work today:
With contact data sourced from:
Web Scraping
Consumer Insights
And dozens more...
No third-party data subscriptions required.

Insights that drive Strategy

B2B/B2C

Wih GoodWork, Chief:

Identified New Member Personas
Streamlined their Membership Criteria and Process
Increased Retention with New Products & Signals
Boosted Engagement
"GoodWork has transformed how we understand our member ecosystem. We now have clarity on exactly where to focus our efforts and can identify underserved member segments that represent real growth opportunities. This insight helps us provide the best possible experience—not just for our members, but for our internal teams who now have the data they need to make confident decisions. The visibility into member patterns has been game-changing for strategic prioritization.
Sabrina Caluori
Chief Marketing Officer, Chief

Goodwork is Your GTM Engineer

Purpose-built agentic AI that continuously prioritizes, segments, and activates your contacts to drive measurable revenue impact.
key features

Know who to Prioritize

Target with precision and align your marketing focus and spend to the contacts and accounts that will deliver the biggest return. Upload a list – GoodWork tells you who's important.
See It in Action
key features

Engage with Confidence

Build campaigns that go beyond firmographics using contact-level segmentation by predicted needs, behavior and more. Launch micro-campaigns and power downsteam AI tools with contact intelligence.
See It in Action
key features

Keep your CRM Fresh

Trust your CRM data with continuous enrichment, de-duping, and contact monitoring. Contacts stay up to date and your CRM stays clean. Buyer just changed jobs? You're the first to know.
See It in Action
COMPARISON

Turnkey with Immediate Value in the First 30 Days

Contact enrichment and deep buyer insights delivered directly to your CRM — without the headaches of messy data, waterfalls, or prompt engineering.
pricing

Turn your CRM into a Competitive Advantage

GoodWork offers the perfect balance of agentic AI and hands-on support to get you up and running quickly.
Core
Contextually Enrich your Contacts and keep them up-to-date, automatically.
Key Features
40+ AI Enrichment Fields integrated with Salesforce or HubSpot
Upload any Contact List to know who matters, then Enrich.
Monitor Contacts for company or role changes, automatically.
Includes:
3 seats + 5K contacts monitored
White-glove setup of AI fields tailored to your business.
Starting at
$995
/month
Get Started
Pro
Segment and Score your Contacts to prioritize who matters and how to engage.
Everything in Core, plus:
5 Buyer Personas built from CRM analysis (that's customizable)
Contact Lead Scoring and AI Tagging for Team Prioritization
Custom Salesforce field mappings for deeper insights & integration.
Includes:
5 seats + 10K contacts monitored
White-glove setup of AI fields, segments and scoring.
Starting at
$2495
/month
Get Started
Premium
Predictive Buyer Intelligence for deep personalization & targeting.
Everything in Pro, plus:
LLM-Ready Engagement Briefs that predict behavior and needs.
Predictive AI Tagging for micro-segmentation and engagement.
Customized AI workflows built to maximize all available data.
Includes:
10 seats + 10OK+ contacts monitored
Full-service, including an in-depth segmentation analysis upfront.
Custom Tailored
Get Started
No 3rd party data subscriptions (Clay, Apollo etc.) required.

Get Started Fast,
Love the Results

Request Access
We're onboarding new teams each week. Request access and we'll be in touch with next steps!
“GoodWork gave us all we needed to quickly take our marketing to the next level."
Erik Ulin
SVP Revenue
“GoodWork unlocks the strategic potential buried in Salesforce. For the first time, we’re seeing our GTM priorities reflected in how we segment, score, and act.”
Bridget Winston
Chief Customer Officer
"GoodWork turned messy data into clear scoring and segmentation we could act on."
Liam Kunizo Daly
Head of Marketing
“GoodWork is a trusted partner that helped us quickly advance our marketing goals."
Larisa Summers
Chief Marketing Officer
"GoodWork has found the perfect balance of strategy and creative output."
Matt McCambridge
Founder & CEO

Frequently Asked Questions

01
What is GoodWork?
GoodWork plugs into Salesforce and HubSpot and builds a deep understanding of your ideal customers and buyers, so you can target the right people, with the right message, at the right time. We analyze your historical customer data to understand what makes customers valuable, while scoring and prioritizing every new lead—inbound, list building, you name it.
02
Who is GoodWork for?
GoodWork is built for PE & venture-backed CMOs, B2B marketing teams, and RevOps leaders who need to move fast—and can’t afford to guess. If you’re making product, sales, or messaging decisions based on hunches instead of hard customer data, GoodWork transforms your CRM into a growth engine. Stop flying blind: get clear, actionable insights about your best customers so every move is strategic, not speculative.
03
What if my CRM data is messy?
Perfect—that's exactly what we're built for. Most growing companies have the customer intelligence they need buried in spreadsheets, scattered across tools, or sitting in someone's head. We work with incomplete data, enrich gaps, and find the customer patterns that drive real value.
04
How is this different from Clay or Apollo?
Clay and Apollo focus on data enrichment and require lots of customization. We source data from Clay and Apollo, then use AI to understand what makes your existing customers valuable and apply those insights to find and prioritize more people just like them. It's customer intelligence, not just contact data – and its turnkey.
05
How does GoodWork handle data privacy and security?
GoodWork was built from the ground up with enterprise-grade security, privacy, and control. Any data passed to OpenAI is processed under a strict zero-retention policy—it is never stored or used to train their models. We only write to designated CRM fields, ensuring your existing records are never overwritten. Our SOC 2 certification is currently in-process.
06
How much team time does this require?
Minimal. Expect to spend 2–4 hours of time while capture your business DNA and build your customer intelligence foundation. You’re up and running in 2–3 weeks—not months. After that, GoodWork runs in the background, so your team stays focused on growth while we deliver the insights.
07
How accurate is the AI—and can I trust the outputs?
We don’t just plug in AI and hope for the best. Every GoodWork account starts with a human-led data model built by a strategist that's customized to your business, tested for accuracy, and designed to evolve. And unlike generic tools, we’ve built QA into every stage: if a contact fails enrichment or scoring, we investigate. You get intelligence you can trust, not just automation.
08
Is GoodWork a black box? What if I need something custom?
No black box. No lock-in. All of your enriched fields, scoring models, and segment definitions are pushed directly to your CRM—fully visible and usable by your team. Need something specific? We’re here for custom list building, analysis, and deep research projects. You don’t need to be technical—we’re your strategic partner, not just a tool.
09
What am I actually getting for the upfront fee?
You’re getting a full-scale, McKinsey-style customer analysis—without the McKinsey price tag. We start by analyzing your existing customers and funnel to define your ideal segments, buyers, and scoring models. From there, expect ongoing contact enrichment, lead scoring, list building, segmentation, and messaging—automatically and inside your CRM. It’s the kind of strategic clarity most teams never get—now wired directly into your execution.
10
How do I get started?
Book a Meeting above for priority access and onboarding. You'll get hands-on support from day one.
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