In 30 days, our team delivers a segmentation analysis of your customers, plus the signals that show who is valuable, where you have risk, and who to call now.
✓A full segmentation analysis of your customer base
✓Signals that show who to grow, retain, and call now
✓Start with a sample, or your full customer base
Nothing to integrate. No long-term commitment.
Book time with our team
We'll walk through what a Sprint would surface in your data.
Submit takes you directly to our calendar to book a time.
”
This is the thing that allowed me to take my territory planning, quota planning, and segmentation work from five months at every company I was at before, and now lets me do it in weeks.
Bridget Winston
Chief Revenue Officer, PatientNow
What you get
A fixed-scope, expert-led engagement that shows you where your revenue is and where to focus next.
1
Customer profiles
What they buy, how much, how they use your products, and how it is changing.
2
Segmentation analysis
Your customer base segmented and defined by the characteristics that drive value.
3
Actionable lists
Who is valuable, who should be buying more, where you have risk, and who to call now.
4
Market-specific intelligence
Specialty, ownership, locations, PE ownership and more, we surface the customer signals important to your business.
Talk to our Team
If we're not the right fit, we'll say so and point you somewhere better.
"GoodWork has transformed how we understand our member ecosystem. We now have clarity on exactly where to focus our efforts and can identify underserved member segments that represent real growth opportunities. This insight helps us provide the best possible experience—not just for our members, but for our internal teams who now have the data they need to make confident decisions. The visibility into member patterns has been game-changing for strategic prioritization.
Sabrina Caluori
Chief Marketing Officer, Chief
Frequently Asked Questions
01
What is GoodWork?
GoodWork is customer intelligence for teams selling into complex B2B markets. We combine your customer and product data with external research to show you which prospects to pursue, which customers can grow, and where to focus next.
02
Who is GoodWork built for?
Revenue and marketing leaders who need to quickly understand their customers: who they are, what they buy, how much, and which signals make them valuable. Their priority is upsell and expansion, while identifying the segments and signals that make it easy to source lookalike prospects at scale.
03
How is GoodWork different from hiring a consulting firm?
GoodWork is a technology and data-first approach to understanding your customers and ICP. We analyze each and every customer, segment and prioritize for current and future value, and deliver not only an analysis, but an active list of who to prioritize for what motion and why. We can do this once, or continuously through an integration with your CRM.
04
How do you handle data security and privacy?
GoodWork is built for flexibility. We can upload your data directly, with the option to connect to your Salesforce with scoped access for continuous processing. Customer data is not used to train third-party AI models, and AI providers process it under zero data retention (ZDR) agreements or similar. SOC 2 Type 2 certification is in process, with completion expected Q1 2027.
05
How does pricing work?
Pricing works one of two ways. The first is consulting plus data processing, where we provide a fixed-rate proposal for an in-depth customer analysis, plus the cost of data processing. The second is a subscription, where we do the same upfront analysis, then continuously process, monitor, and prioritize your contacts and accounts on an ongoing basis.
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