Question 1

What is GoodWork?

Accepted Answer

GoodWork is customer intelligence for teams selling into complex B2B markets. We combine your customer and product data with external research to show you which prospects to pursue, which customers can grow, and where to focus next.

Question 2

Who is GoodWork built for?

Accepted Answer

Revenue and marketing leaders who need to quickly understand their customers: who they are, what they buy, how much, and which signals make them valuable. Their priority is upsell and expansion, while identifying the segments and signals that make it easy to source lookalike prospects at scale.

Question 3

How is GoodWork different from hiring a consulting firm?

Accepted Answer

GoodWork is a technology and data-first approach to understanding your customers and ICP. We analyze each and every customer, segment and prioritize for current and future value, and deliver not only an analysis, but an active list of who to prioritize for what motion and why. We can do this once, or continuously through an integration with your CRM.

Question 4

How do you handle data security and privacy?

Accepted Answer

GoodWork is built for flexibility. We can upload your data directly, with the option to connect to your Salesforce with scoped access for continuous processing. Customer data is not used to train third-party AI models, and AI providers process it under zero data retention (ZDR) agreements or similar. SOC 2 Type 2 certification is in process, with completion expected Q1 2027.

Question 5

How does pricing work?

Accepted Answer

Pricing works one of two ways. The first is consulting plus data processing, where we provide a fixed-rate proposal for an in-depth customer analysis, plus the cost of data processing. The second is a subscription, where we do the same upfront analysis, then continuously process, monitor, and prioritize your contacts and accounts on an ongoing basis.

Success!